An Analysis of the Culture of Apple Inc. Essay - 3368 Words

Introduction : background and environment By investigate the corporate culture of the Apple Inc, a US-based consumer Electronics Company which creates, design, produce, path-breaking and world-changing electronic products and systems, including Macintosh line of computers, iPhone, Ipad and OS X operation system. The Apple store also provides hardware and software product for customers around the world. Established since 1976, Apple Inc. has become the largest technology computer in the world according to Apple’s (2011) website. The goals of Apple Inc. are all aim to provide satisfaction of customers by reaching their high expectation to create product that exactly suitable for what they searching for. Apple Inc. is benefit from this as†¦show more content†¦And the artifacts are linking with beliefs and values as shown in this practice. In Schein culture, this can define more widely rather than other cultural framework. By the three levels, these can understand deeper culture inside Apple Inc. Schein also focuses on more and deeper levels in culture but not just stop in the surface. Schein (1990) (p.111) stated that culture is developed as an organization learns to cope with the dual problems of external adaptation and internal integration. As MobileMe was a problem for Apple Inc. to handle about, using Schein is more proper. Also, the investigating depth can be dee per than Myers and Hofstede culture. Using Schein culture in this case instead of Hofstede is mainly because it is a case involve only American culture as Apple is a American-based company but not involve any cross-culture. Furthermore, Hofstede are mainly use to apply on cases concern mergers and acquisitions between different countries. On the other hand, Handy culture can also apply on this practice as Handy culture focusing on problem solving and concerning expertise. Theoretical framework to use in Apple Inc . Assessing how Steve Jobs response to MobileMe disaster can give a glance on how Apple actually operates based on their unique corporate culture. To understand corporate culture in Schein approach, culture can analyzed in three levels, which is artifacts, espoused values and basic assumptions. Schein (2010) statedShow MoreRelatedApple Inc. - Organization Culture and Change1180 Words   |  5 PagesManaging Organization Change Course Project Draft - Prepared By: Preferred Organization: Apple Inc. - Organization Culture and Change Introduction/Organization: In this draft, we would like to discuss about Apple Inc.’s organization culture and major organization change happened in the organization and analysis of a successful organization change. Every organization has a culture of its own. 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